Get more qualified legal leads from Google, Local, and AI search.
Gotham SEO helps small and solo NYC law firms generate qualified consultations from Google Maps, organic search, and AI search through 16 years of expertise in technical SEO, content strategy, local, media buying, and AI optimization. We work with a small number of firms per practise to ensure quality and avoid conflicts.
Cofounded by former leaders at Workday, StubHub, Microsoft, Softonic, Airalo, 16+ years driving customer acquisition at scale.
Book a free 30-minute strategy call
Trusted by law firms including Paton & Mayr and Robin Schumacher LDA.
SEO and revenue leadership from Microsoft, StubHub, Airalo, Softonic, Workday, and Omnicom.
New York SEO consultants serving: Bronx, Brooklyn, Queens & Long Island.
What we do
Rank on Google for the cases you actually want
We focus on the searches that bring in the matters you're looking to sign, not vanity keywords. Technical SEO, on-page optimization, and internal linking, built page by page with your practice areas in mind.
Win the Google Maps "Map Pack"
When a New Yorker searches "immigration lawyer near me" or "personal injury attorney Manhattan," your firm should be one of the three listings on the map. We handle Google Business Profile optimization, local citations, and review strategy to help you get there.
Get cited by ChatGPT, Gemini, and Google AI Overviews
More of your prospects are asking AI tools "who's a good [practice] lawyer in [neighborhood]?" before they ever click a website. We optimize your entities, content structure, and authority signals so AI tools surface your firm in their answers.
20 pages of real content per month
Practice area pages, neighborhood landing pages, blog content, and rewrites of existing pages. Every piece is informed by a custom strategy built from stakeholder interviews and client surveys, not pulled from a template.
5+ high-quality backlinks per month
PR-driven link building from US news outlets, legal directories, and expert-commentary placements. We combine data-driven campaigns, reactive PR, and expert sourcing to build real authority for your firm.
Why us?
One firm per practice area, per borough
We work with a strictly limited number of firms, one per practice area in each borough, to avoid conflicts of interest. If we take on a personal injury firm in Manhattan, we won't take on another one in Manhattan. You'll never share a strategy with a direct competitor.
Senior operators on your account
Cristian has led SEO for companies with 10M to 100M+ monthly organic users, including Microsoft, StubHub, Airalo, and Softonic. Fabio has 15+ years in revenue operations, business analytics, and media buying at Workday, StubHub, and Omnicom. They're the people working on your account, not a rotating cast of junior account managers.
Custom strategy, not templates
Every engagement starts with a full technical audit, a competitor benchmark, an interview with your team, and a client and review survey. Your strategy is built from your firm's data and your clients' actual language, not a playbook we run for every law firm.
Execution, not lengthy decks
We keep reporting focused and practical. Our work shows up as pages that rank, citations that convert, and backlinks that build authority, not as 50-page strategy documents you won't have time to read.
Law is personal to us
Our families work in Legal Document Assistance, business law, immigration, and family law. We started Gotham SEO because we saw how often small firms get outspent and out-marketed by larger ones, and we knew the SEO strategies we'd built for enterprise companies could help close that gap.
How do we work?
- Audit: Full technical site audit and competitive benchmark
- Discover: Stakeholder interview and client and review survey
- Strategize: Custom SEO, local, and AI search strategy based on your firm's data
- Execute: 20 pieces of content and 5+ PR links per month
- Report: Monthly reporting on rankings, traffic, calls, and consultations
Pricing
Starting at $2,500/month. No long-term contracts.
Includes the full engagement: initial audit, competitor benchmarking, strategy development, technical SEO, local SEO, 20 content pieces per month, PR link-building (5+ links per month), and monthly reporting.
We intentionally keep our client roster small so every firm gets senior attention.
What to expect
Most firms we've worked with start seeing meaningful traction within 2 to 3 months, with stronger results compounding over 6 to 12 months. A well-executed SEO strategy lowers your cost per lead over time, the opposite of paid ads, which tend to get more expensive as competition grows.
We don't guarantee specific rankings (no one honestly can), but we do commit to a structured, proven process focused on generating qualified leads from Google Search, Google Maps, and AI search tools.
FAQs
Do you guarantee rankings?
No, and we'd be cautious of any agency that does. Rankings depend on factors outside any agency's control. What we do guarantee is a structured process, audit, strategy, content, local optimization, link-building, and reporting, delivered consistently every month.
How long until I see results?
Most firms see meaningful traction within 2 to 3 months, with results compounding from there. SEO is a long-term channel: it takes time to build, but it lowers your cost per lead over time rather than increasing it.
Why only NYC law firms?
Specialization. We understand how New Yorkers search for lawyers, how courts and neighborhoods factor into search intent, and how to win the map pack in dense urban markets. And because we cap client count per practice area per borough, we can give each firm senior-level attention.
What if my competitor already works with you?
We'll tell you on the first call. If we already work with a firm in your practice area and borough, we won't take you on, but we're happy to point you toward trusted peers who might be a fit.
Do I have to commit to a long contract?
No. We believe in earning your business every month. Our engagements are month-to-month after an initial ramp-up period.
Book a free 30-minute strategy call.
We'll review your current SEO, show you where your NYC competitors are gaining ground, and give you an honest read on whether we're a good fit for your firm.
Law Firm Practices
Appellate Law Firm SEO, Asbestos & Mesothelioma Law Firm SEO, Bankruptcy Law Firm SEO, Business and Transactional Law Firms SEO, Consumer Class Action Law Firm SEO, Criminal Defense Law Firm SEO, Education Law Firm SEO, Employment Law Firm SEO, Estate Planning Law Firm SEO, Fair Credit Reporting Act (FCRA) Law Firm SEO, Family Law Firms SEO, FINRA Arbitration Law Firm SEO, First Party Insurance Dispute Law Firm SEO, Immigration Law Firm SEO, Mass Tort Law Firms SEO, Personal Injury Law Firms SEO, Probate Litigation Law Firm SEO, Real Estate Law Firm SEO, Social Security Disability Law Firm SEO, Tax Law Firm SEO, Whistleblower & Qui Tam Law Firm SEO, Workers' Compensation Law Firms SEO.